Activations and campaigns

A showroom is a venue that happens to sell cars.

Gifting is one part of it. The rest is what you put on the floor: a reason for people to come in, stay a while, and leave having spent real time inside the brand.

A showroom floor cleared and styled for a customer activation day
What we run

Nine formats, each built around a different part of the year.

A Pilates class filling a Porsche showroom floor, with a DJ, espresso bar and gift bag at every mat A Pilates class seen from above on a showroom floor, pink and lilac mats laid out between the cars
Dealer sale activation

Showroom activation days

A showroom floor turned over to an audience for a morning. Pilates among the cars, a DJ, an espresso bar, a bloom bar, and a considered gift waiting at every mat. Guests arrive for the class and leave having spent two hours inside the brand. The same format is the easiest way to push a launch, with a new model unveiled to a room that is already there, already warm and already talking.

  • Concept, run sheet and supplier co-ordination
  • Built around a launch or unveiling, a new BMW iX3 for instance
  • Branded gifting at every place setting
  • Styling, signage and flowers to the brand palette
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A new electric SUV lit on a turntable in a darkened showroom at an unveiling A new luxury saloon revealed under a spotlight on a round stage, surrounded by a standing audience
Push launch

Launch and unveiling

A new model does not sell itself off a transporter. The floor is rearranged around it, the car goes on a turntable, and the room is walked through it properly, on the night and on camera, by someone who has spent eighteen years handing over keys. The electric arrivals need this most, because the questions customers have about them are not questions a brochure answers.

  • Floor plan, turntable and staging for the reveal
  • Hosted and introduced on the night by Jenine
  • Filmed walkthrough of the new model to keep afterwards
  • Audience, target market and CSI consultation beforehand
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A matcha workshop set out on the showroom floor beside a Porsche, with bowls and whisks at every place A ribboned gift bag with fresh flowers hung on the door of a black Porsche
Customer experience

Workshops and tasting experiences

A smaller, quieter format for a select guest list. A matcha workshop, a tasting, a masterclass. Something guests take part in rather than watch, hosted on the floor so the vehicles are part of the room.

  • Curated for 12 to 40 guests
  • Facilitator and materials arranged
  • Take home gift in the dealership identity
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A whisky tumbler and a lit cigar set out on the showroom floor for an evening client event A cigar resting on a crystal ashtray beside a bottle of whisky and a filled tumbler A cigar balanced across a cut crystal whisky glass in a cigar lounge A long candlelit dinner table under a lit Rolls-Royce monogram, guests raising a toast
Client hosting

Gentlemen's evening

Whisky and cigars, an evening format built for the customers a dealership wants in the room together. Slower, more personal, and far more likely to start the conversation that leads to the next sale.

  • Venue styling and host gifting
  • Tasting led by a specialist
  • Pairs naturally with a new model preview
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The Mercedes-AMG Formula 1 car, number 63, in black and teal on a studio floor The Mercedes-AMG Formula 1 car, number 12, photographed head on A matte black popcorn box printed with the Mercedes-Benz star, filled to the brim, prepared for a race viewing
Race day hosting

F1 race viewing

A Grand Prix on the big screen, with the marque's own car on the grid. For a Mercedes-Benz dealership that means the Silver Arrows, Russell and Antonelli, watched from the showroom floor with the road cars parked around the room. Branded popcorn boxes, a proper bar and a race worth staying for. Guests come for the lights going out and stay long after the chequered flag.

  • Screen, sound and seating on the showroom floor
  • Built around the marque's own team and drivers
  • Branded popcorn boxes, snacks and a race day bar
  • Timed to a race weekend, or a launch that falls near one
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Pyramids of branded golf balls and printed tees laid out on a wooden table at a corporate golf day A gloved hand holding a martini glass with a golf ball splashing into it on a fairway A crystal golf ball in a martini glass beside an iron at sunset, titled The Perfect Round
Client hosting

Dealer golf day

Eighteen holes with the clients a dealership wants to spend a day with, and a nineteenth that is the bar. We arrange the whole round: four balls and tee times, a branded moment at every hole, the halfway house, and the prize giving at the end. The vehicles come too, parked at the clubhouse and on the holes where people stop.

  • Full event co-ordination, from tee times to prize giving
  • Branded balls, tees, markers and player gifts
  • Activity at each of the eighteen holes
  • The nineteenth hole: bar, prize giving and the conversation that follows
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A branded Lindt bar tied with a dealership ribbon beside a matching gift bag, prepared as a test drive thank you
Conversion and follow up

Test drive campaign

Every test drive is a person who made time for you and has not bought yet. A small, genuine thank you in the days afterwards keeps the dealership present while the decision is still open, and it costs a fraction of chasing them by phone. It works hardest when the drive is framed as a choice rather than a demo, one range and a question the customer leaves wanting answered.

  • Runs as a campaign across a quarter
  • Built around a model range, so the drive has a question to answer
  • Priced per unit so it scales with traffic
  • Designed to be kept rather than consumed
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A dealership branded cookie and thank you card prepared for a customer collecting a vehicle
Built to lift CSI

Aftersales and service gifting

The service department sees a customer far more often than sales does, and it carries most of the CSI score. A small gesture at collection changes how the whole visit is remembered, which is exactly what the survey asks about a few days later.

  • Sized for volume, not for one off use
  • Works at collection or at first service
  • Aimed squarely at the retention numbers
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Keys handed over in front of a lineup of trucks outside a commercial dealership at sunrise A pair of navy Scania branded slides
Scania, Mercedes-Benz, Volvo

Commercial and fleet

A fleet buyer and a driver are not the same customer, and neither is served by a passenger car gift. Practical, hard wearing, properly branded items for the commercial side, from driver handovers to fleet handovers and depot days. We work across the truck marques, Scania, Mercedes-Benz and Volvo among them, as well as the van side of a passenger dealership.

  • Driver and fleet manager treated differently
  • Built for daily use and real conditions
  • Volume pricing across a fleet order
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When to run them

Every month already has an occasion in it.

Valentine's, Women's Month, Heritage, Transport Month, Movember. The dealer year is laid out month by month, so you can spend the activation budget where it will actually land.

See the dealer year

How it works

We run it, or we hand it over.

Some dealerships want the day taken off their hands completely. Others have a marketing team and only need the concept, the styling and the gifting. Both are fine. Tell us which one you are and we will quote accordingly.

Planning something for the quarter ahead?

Tell us the occasion, the audience and roughly what you have to work with. We will come back with a concept and a price.

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